The Stolen Valor Problem

Every major firm has this problem. A "Junior Designer" leaves the firm. They start their own practice. They put the firm's major project on their new website. "Designed by [Junior Name]."

They omit the firm's name. They steal the credit.

The Brand Damage

1. Client Confusion: The Developer of the project sees the Junior's site. "Wait, I paid Firm X $10 Million. But this kid says he designed it? Did Firm X just outsource it to an intern?" It erodes the Fee Justification.

2. Market Dilution: If 10 people claim they designed the "Apple Store," the prestige of the "Apple Store" is diluted. Exclusivity is destroyed by rampant attribution theft.

3. Legal Liability: If the Junior uses the project to win a new job, and then fails to deliver (because they didn't actually lead the original project), the client might sue the original firm for "Misrepresentation" or "Implied Endorsement."

The Old Solution: Cease and Desist

Firms employ lawyers to send C&D letters. "Take it down." It's expensive. It's aggressive. It makes the firm look like a bully. And it's a game of Whack-a-Mole.

The New Solution: The Contextual Wrapper

On Archade, we solve this structurally. We don't "Take Down" the project. We Wrap it.

When a Junior posts a project done at Firm X:

1. The Project is automatically linked to the Firm X Page.
2. The Role is forced to be specific (e.g., "Designer", not "Lead").
3. The Header clearly states: "Project by Firm X."

The Junior gets to show their work (Fair). The Firm gets the Brand Credit (Safe). The Client sees the truth (Context).

Protective Custody

Think of Archade as "Protective Custody" for your intellectual property. We ensure that your projects travel the internet with your Watermark permanently attached. No matter where the employee goes, the "Firm Link" follows them.

Don't sue. Structure.

Protect your IP.

Claim your firm profile to automatically enforce attribution rules on all employee posts.

Claim Your Firm →