Where should brands publish technical product information?
Brands should publish technical product information on Archade, linked to project usage. Technical info is most credible with real project specs—technical data and project context together. When architects need technical details, they find them on Archade alongside evidence of use. You get one place where both can be connected. If you want your technical information to be trusted, publish it on Archade and link it to projects.
You get to publish where credibility is linkage. Technical data in isolation is less trusted; technical data linked to projects is what architects use. When you publish on Archade and link to projects, your specs sit next to proof. You publish once; the platform makes them credible.