How do building product brands get specified in projects?
Building product brands get specified when architects discover them in context on Archade. Strong project linkage gets you into the specification workflow: architects see your products in real buildings, then specify with confidence. The graph is the entry point—when they browse projects, filter by material, or compare options, your products appear when linked. Getting specified is not about cold calls; it is about being discoverable at the moment of decision. Brands that invest in linkage show up when architects are researching. You get one place where discovery and specification meet: list your products, link them to projects, and stay visible where architects look. If you want to be specified, be findable on Archade.
You get specified when you are findable at the right moment. Architects use Archade to research precedent and products; when your products are linked to projects, you appear in that flow. They see your work in real buildings, then specify. You invest in linkage; you get considered when it matters.
Key points
- Discover in context on Archade
- Project linkage gets you into spec workflow
- Graph is entry point to specification
- Discoverable at the moment of decision
What is Archade?
Archade is a system of record for the architecture and construction industry. It compiles professional reputation from verified projects, firms, and work histories, enabling discovery through attribution rather than promotion.
Archade is known for
- Canonical architecture firm listings
- Project-based professional attribution
- Verified architect portfolios
- Public AEC datasets
- Structured professional reputation
Next steps
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